PEOPLE. Dedication.
  • Excellence.
    Excellence. Service. People. Products.
  • Perfection.
    Perfection. Custom Rolls - Evolving Webs
  • Teamwork
    Teamwork Custom Rolls - Evolving Webs
  • Custom.
    Custom. Service. People. Products.
  • Knowledge.
    Knowledge. Service. People. Products.

Moving Webs Forward - Faster

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C.R.E.W. Inc. - Meet The Team

President: Jerry E. Sommerfeld

Experience: With over 35 years of experience in custom machine manufacturing Jerry draws on his knowledge and experience of supervising an around-the-clock manufacturing operation, building custom rollers and custom converting equipment used worldwide to benefit his customers.

Education: Fox Valley Technical College graduate, Journeyman machinist, and University of Wisconsin-Madison School of Business graduate.

Proudly, Jerry continues his dedication to providing you and your company with quality products, on-time deliveries, and outstanding customer satisfaction. It was Jerry who helped develop and set many of today's industry standards for super light-weight rollers; precision coating rolls (hot or cold) - that have tolerances of 50 millionths or less; lead-lined rollers; idler rollers, live-shaft rollers and chill rollers. That's quite a list all due in part to Jerry's expertise. In fact, we are confident that C.R.E.W.'s roll making knowledge is unsurpassed!

Founder: Daniel B. Nadolney C.R.E.W., Inc.

Experience: Dan has 35 years in the roll building industry, including early stints as a machinist. There's nothing like working on a machine to help you understand what a customer needs!  In addition, for almost 20 years, Dan managed the Customer Service department for a nationally known manufacturer of rollers. This also included designing rolls, quoting customer requirements, and advising optimum solutions to customer problems.

Education: Graduate of University of Wisconsin - Green Bay. Continuing education through industry seminars over the years.

Founder pic

Vice  President: Troy A. Sommerfeld C.R.E.W., Inc.

Experience: Troy has over 17 years of industry experience in various market segments. His experience ranges from designing/quoting rollers, implementing temperature/ pressure solutions for the blown film/extrusion industry, designing OEM equipment for the plastic film industry, and engineering power supplies for the arc welding industry. Troy has designed and engineered market segment solutions for diverse converting and arc welding applications while also leading technical, quality, customer service, and reliability improvements that provide solutions to meet or exceed customer expectations.

Education: Engineering degree from the University of Wisconsin - Madison. Master’s degree in engineering from the Milwaukee School of Engineering and a MBA from the University of Wisconsin – Oshkosh.


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